Indian handicraft is well acclaimed in domestic and international market and Aprov.com has brought up a new business model to promote Indian handicraft and offering livelihood to Indian craftsmen. Aporv is an online platform focusing on searching of handicrafts and buying them online.
Aprov has been conceptualized by Sudip Dutta and Subhra Banerjee> They have strong education background and professional experiences. They have also covers the premier design institution – BITS Pilani.
How Aporv is different from other shopping portals
• Unlike other shopping portal, they not only sell handicraft products, Aporv sells products as a story.
• Take care of product customization as well
• Bring products direct from artisans / craftsmen through network of NGOs.
• Generating livelihood opportunities
• Price of product is being decided by artisan not the Aporv
• Strong return policy
Key Challenges
• Language barrier
• Lack of creativity in craftsmen, as most of them have learned the techniques from father, grand-fathers
• Logistics
Future Plans
• DO more tie-ups with NGOs, SGHs
• Expand to international horizons
• Minimize urban migration and make the model more robust
