After itimes & naukriforwomen..here comes one more portal exclusive for LADIES – Oyegirl.com. Its an exclusive shopping store for women, offering apparels, jewellery, footwear, saree etc… which any women would rarely buy online without touch & feel, fitting, size etc.. (right ladies?). This has been founded by Bijoy Nair & Abhishek Chipra to fulfill the desire of shopaholic ladies to shop anytime anywhere online. They are using CCAvenue payment gateway to receive payments online.
Products
Oyegirl has few brands only and rest non-branded products are priced high which a shopaholic lady would rarely buy (as they know the market price of these products). Product range is also very limited, less options to choose for. Discounts are already provided with every product which is available on all shopping portals. A lot more women centric products are missing like cosmetics, health & fitness products, kitchen items, home furnishing etc…which are majorly purchased by ladies.
Site Design
Homepage is attractive, missing the feel of shopping portal. Search result page & product display page could be better. Design is not new to watchout for.
Our Review
Internet is an open space which should not be divided on gender basis. Anyone can have quest for shopping for anything and by targeting only ladies Oyegirl.com is limiting its revenue as men buys more as compared to ladies online.
Oyegirl.com Founders have to conceptulize and implement the concept very carefully, as existing women centric portals are still surviving for existence and Oyegirl should not join them.
