Is it True - Network Performance is important than price for choosing mobile operator

Recently, Nielsen Research states that Price is not the key driver for choosing mobile operator, its network quality which is top in mind of consumers while opting for mobile operator.

Nielsen research was conducted in top 20 Indian cities which reveal some unique facts such as 42% of Indian subscribers’ rate network performance as most important factor for choosing mobile operator over the price factor. The research was conducted on 100 million people across the country for all national & regional carriers in the mobile market for wireless network performance. It has measured metrics such as reason behind operator selection, satisfaction, willingness to recommend and reason for churn. According to the research, more than 50% variation in switching operator is the network performance.