Shaadi.com is being biased for communities

Matchmaking has always been a big business in India and matrimonial portals are exploiting its commercial potential. All the online matrimonial portals are facilitating same-caste/ community profile search. Now, shaadi.com has also get into this war and announced to launch 15 sites on various communities, some are already live like BengaliShaadi, AssameseShaadi, KashmiriShaadi, TamilShaadi, ParsiShaadi

People Interactive has been moved on to this way on the basis of their site’s user behavior, people use to search for a partner in same community. According to Gaurav Rakshit, same database will be used across all the verticals but any member registered on these verticals can’t access main Shaadi.com website. User can migrate their account anytime. He further added that this verticalization is basically a customer acquisition strategy.

Community based verticalization is merely a process of risk-elimination and offering made-to-order package, you can pick and choose from is indicative of the perpetuation of caste as a gene-pool patrol. It is just a function on a demand-supply basis, but our unquestioning acceptance of this division is a call for attention.

Aporv.com innovate the way of Indian handicratfs shopping

Indian handicraft is well acclaimed in domestic and international market and Aprov.com has brought up a new business model to promote Indian handicraft and offering livelihood to Indian craftsmen. Aporv is an online platform focusing on searching of handicrafts and buying them online.

Aprov has been conceptualized by Sudip Dutta and Subhra Banerjee> They have strong education background and professional experiences. They have also covers the premier design institution – BITS Pilani.

How Aporv is different from other shopping portals

• Unlike other shopping portal, they not only sell handicraft products, Aporv sells products as a story.

• Take care of product customization as well

• Bring products direct from artisans / craftsmen through network of NGOs.

• Generating livelihood opportunities

• Price of product is being decided by artisan not the Aporv

• Strong return policy

Key Challenges

• Language barrier

• Lack of creativity in craftsmen, as most of them have learned the techniques from father, grand-fathers

• Logistics

Future Plans

• DO more tie-ups with NGOs, SGHs

• Expand to international horizons

• Minimize urban migration and make the model more robust

Successfully cleared rain test

Today I want to share a lifetime experience of mine. Few of you may know that I use to commute on my own scooty (my lovely Honda Activa). It has been just 15 days of driving and yesterday was like god has decided to take test of my driving skills (though Delhi Government has not taken). I left my office on usual time and coming back to home from Noida to Delhi by crossing huge traffic and enjoying music. All of sudden few rain drops fall on me near mayur vihar, initially I enjoyed and giving many thanks to god for making the weather so pleasant but god has decided something else. In just 5 minutes, my happiness vanishes because it was start raining heavily with thunder. I could not understand what to do coz I was on akshardham flyover (cant go back and rain is so harsh and pushing me back). Then I recall that few days back I have putin raincoat un-heartedly in the diki of scooty. I instantly wear that and convinced myself ALL IZZ WELL ALL IZZ WELL and start driving again with confidence. Even i was unable to see the road, opposite side lights are trying to distract me and rain looks like someone throwing lots n lots of stone on me to stop but I have not stopped and keep on driving slowly slowly, try to flow some car. Water logging was also a distracting factor. Luckily, I have reached home safely.

After reaching home I felt that I have win a big war and feel so happy that I have cleared the driving test. After been relaxed, I have switch on the TV and all the news channel are flashing the news that I way which I passed over is jam packed will took 2 hours to comeout of that.

Thanks to my darling Activa for saving and surviving with me.

Simplify Your Stock Market Investment Decision

Recently, I was browsing about stock exchanges (NSE, BSE) for investment purpose. I came upon an interesting online stock market research tool – Bigpaisa.com launched recently by group of some traders & technical experts.




Bigpaisa has interesting graphical representation of stocks. One can find brief market activity like VIX, FII & DII activity and graph of Nifty Open Interest which is updated every 30 minutes during market hours.



Key catchy points of site

• Daily & weekly pivot points are interesting to watch.

• Sign in with gmail account

• Entirely free to use



Site Features

Site is well complied and components are well placed but can be bit better. As site is free to use, key revenue generation source is google adsense.



Competition

Stockezy – Stockezy is also free to use website focusing on stock market. It is more of social networking vertical targeting finance like-minded people.

FourStocks – FourStocks is online stock picking & stock rating platform. This website is very helpful for investors & traders to take stock decisions.



Stock market is very booming industry and many firms are trying to encash it but this domain still has lot of potential which is yet untouched.

Only women centric shopping destination

After itimes & naukriforwomen..here comes one more portal exclusive for LADIES – Oyegirl.com. Its an exclusive shopping store for women, offering apparels, jewellery, footwear, saree etc… which any women would rarely buy online without touch & feel, fitting, size etc.. (right ladies?). This has been founded by Bijoy Nair & Abhishek Chipra to fulfill the desire of shopaholic ladies to shop anytime anywhere online. They are using CCAvenue payment gateway to receive payments online.




Products

Oyegirl has few brands only and rest non-branded products are priced high which a shopaholic lady would rarely buy (as they know the market price of these products). Product range is also very limited, less options to choose for. Discounts are already provided with every product which is available on all shopping portals. A lot more women centric products are missing like cosmetics, health & fitness products, kitchen items, home furnishing etc…which are majorly purchased by ladies.



Site Design

Homepage is attractive, missing the feel of shopping portal. Search result page & product display page could be better. Design is not new to watchout for.



Our Review

Internet is an open space which should not be divided on gender basis. Anyone can have quest for shopping for anything and by targeting only ladies Oyegirl.com is limiting its revenue as men buys more as compared to ladies online.



Oyegirl.com Founders have to conceptulize and implement the concept very carefully, as existing women centric portals are still surviving for existence and Oyegirl should not join them.